25 days to the US presidential election, and this one matters so much it’s more than a little nerve-wracking. I find myself weirdly irked, day after day, by the media coverage seeking to persuade, reveal, discourage, manipulate, and engage consumers (and voters) – and sometimes not for the superficial reasons that seem most obvious. Sometimes it’s just about getting eyeballs on those ads. It’s annoying. Still… this really matters. This election matters possibly more than any other in my lifetime. We’re choosing between a party increasingly defined (in my opinion) by fascism, misogyny, and fraud, and a party that seems to intend to truly do an effective (and bipartisan) job of governing the nation for everyone living within its borders (which a puzzling number of people don’t appear to support?).

I don’t think making an attempt to convince you that voting for frank rampant grift and lies is a mistake will be helpful (or successful). I expect you should already be able to discern that as a voting-age adult. If you can’t, I probably don’t want to talk to you at all, honestly. I find it really distressing to be face-to-face with that kind of disturbing lack of understanding of how terrible the outcomes are for so many people when we put rapists/wanna-be dictators in the Oval Office. Please vote, though? Cast your official opinion at the ballot box, and let’s hope for the best for America’s daughters and sons in the years ahead.

…For fucks’ sake, do not take it for granted that “the good guys will win” – it’s not a given! Please don’t yield to ennui and shrug off this election as “it doesn’t matter anyway” – it truly does matter. Your voice needs to be heard at the ballot box. (Social media is loud, but that’s not where you go to vote.) Please check today whether you are registered to vote. Get registered if you are not registered now. Find out today where your closest location to cast your ballot will be, if you are limited to in-person voting in your state. If you’re going to need to take time off to cast your vote, request it now. Don’t let anything stop you from making this vote! It really does matter that much.

It’s very much a shame that our elections have grown so tainted with cynicism and undermined by profit-chasing, and personal-gain-seeking. We have a chance to change that every time we vote. Vote for people who legitimately care about ethical governance. Vote for people of good character. Vote for people who are the most likely to do the most good for the greatest number of human beings. Stop voting for treasonous assholes whose favorite arguments are based on lies, name-calling, and insults. Stop voting for people who are bought and paid for by foreign powers. Stop voting for hucksters shilling the next shiny object that is going to fatten their bank accounts – and the bank accounts of billionaires – while leaving you broke and wondering how to pay the rent. Vote for the politician that has a record of honesty, of fairness, and of documented concern for real-world issues that affect real people (even real people who are not you). Just… do your best. Do it because it matters. Do it in a way that shows you understand how much it does matter.

Stop being sucked in by media hype and marketing buzzwords. Stop being bamboozled by the latest bullshit conspiracy. Think critically. This election could change the world – make your vote in favor of truly changing the world for the better.