What we choose to consume matters. Fact is, all our choices matter to one degree or another. The results we get from any one choice over any other are reliably different. This is true of the food we eat, the books and periodicals we read, the services we use, the consumer goods we purchase, the platforms we subscribe to, the movies and videos we watch, and the politicians we elect. The tl;dr is that our choices matter, in our own life and in the world.

Businesses succeed or fail on their choices – and on ours as customers and consumers.

Societies rise, develop and fall based on the choices of chosen leaders enacting chosen policies.

We thrive or struggle based on our individual choices, and the choices of those around us.

It’s everything. From the choice of the food we put into our mouths (which could nurture or poison us), to the choice of who is best to lead us, every choice matters, every day, all the time. Are you up to the challenge? Are you ready to make willful, informed, eyes-open choices and also to accept responsibility for the choices you have made?

Are you even making actual choices or are you tumbling randomly through life with your choices being dictated by the opinions of others, or based on the constant media bombardment of advertising and “infotainment”? Are you even thinking your own thoughts, or has your mind been taken over by ideological bullet points, loyalty to party platforms, and AI slop?

…Who even are you?

As I left town heading for a favorite trail, I saw the beginnings of a beautiful colorful sunrise. I knew I had “missed my moment”. My timing would give me brief views of spectacular color, but no opportunity to do more than watch it as I drove. I faced a lived moment of natural splendor that could be appreciated and enjoyed, but not preserved. That’s okay. Hell, that is the truth of most moments. I don’t fight it. I drive on drinking in the scenery and watching the sunrise evolve from the magenta and luminous pinks to bold bright orange, then fading to hues of peach, salmon, and mauve. Gorgeous. Words don’t capture the moment.

I’m driving. Progress. The finger I had surgery on is still bandaged, but I’m back to my usual pain management, and driving, which feels good. My Traveling Partner suggests I take it easy today. I embrace that suggestion enthusiastically; I’m not quite ready to do housework, with one hand still impaired. He suggested maybe I entertain myself with a drive to the coast after my walk, and I agree that sounds like a great idea. Choices, eh? Today, and every day.

I breathe, exhale, and relax – and set off down the trail after watching the last splashes of the colorful sunrise fade to a new day. Reaching my halfway point, I sit awhile on a handy fence rail at the edge of a meadow. I watch the sunshine light up the oak trees in an adjacent grove. Beautiful. Also choices. I don’t think about every choice I make, in every moment. Some things seem to flow one moment to the next in some determinate “natural” way, but these too are choices, and they are the sort of choices that can easily become problematic; they are not carefully considered and thoughtful. Even some brief pause between actions to consider the options is probably better than being on “autopilot” or following some path as though I were on rails (like a train more than a hike). I think about that as I watch little birds living their moments. “How much do they choose?”, I wonder.

Thinking things over is healthy. Critical thinking skills are worth developing, practicing, and using. It’s quite freeing to make a willful well-considered choice. Having real agency is powerful. These are all practices, and they are choices.

Choices upon choices requiring choices about choices – so many choices! I brush off my jeans as I get to my feet, still thinking about choices and the power we have to choose our path, and even the sort of world we want to live in. Every choice matters, and it’s already time to make the next choice and begin again.